Clustering

Customer segmentation enables a business to group customers based on demographics (e.g., age, gender, education, occupation, marital status, and family size), geographics (e.g. country, time zone, language, and location), psychographics (e.g. lifestyle, values, personality, and attitudes), behaviour (e.g. purchase history, brand loyalty, and response to marketing activities), technographics (e.g. device type, browser type, and original source),